RubyNian

                                         Works | Projects | AI | ComfyUI | About 

 W agency | Web Visual Design


W Agency is a hypermedia company in Chinese advertisement industry, which includes fields such as music, art, exhibition, film, variety show, trendy toys, fashion, interactive, merchandise, concert, and game development.
The company possesses different forces and it is becoming the strongest support of hypermedia advertisement companies.

The main idea when updating the new web design surrounds W’s symbolic animal “dog”. We combined different characters of each department in the company with the animal “dog” and created a series of new species.
This corresponds with the core value of W that is “We are not only Creatives, but Creators.”

11 New Species In Total.




1. Creation Department  |  Spider Dog

     the assembly point of the artists of W


The image of spiders’ eight tentacles represents the limitless imagination and the range of talents the Creation Department acquires. This department gathers talents from fields such as animation, graphic, and illustration.
We keep our eyes and ears open. The purple tone we used in the design highlights the unique charm of Creation Department.

2. Literary Department  |  Bird Dog

      the home base of the Literary Creatives of W
From astrology to geography, we know it all. Fearlessly, we march into the unknown.
The Literary Department is the bridge between W and the outside world.
We have given it the wings and the golden mind to soar freely.


3. Music Cabin |  Fish Dog

      W’s exclusive music department. Specializes in creating          comercial jingles
Dolphins and whales communicate via audio frequencies in the ocean.
We utilized the features of marine lives and created this mythological beast for the Music Cabin.
Through the new medias of this generation, we sing songs which belongs to them.


4. Tech-Art Cabin  |  Octopus Dog

      the numbers interaction department
The octopus’ tentacles reach its brain.
It represents the Tech-Art Department reaching toward technology and all art forms.
An octopus’ image as a prophet is like Tech-Art Cabin’s trend-leading method of bringing digital technology into advertisement.


5. Wild Hound Skin | Snake Dog

      W’s trendy brand stradegy department
The slogan of this department: “We still need a new sheet of skin.”
Like the snake shedding its skin,we created the new specie that desires changes and new appearances.


6. IP Cabin | Golden Egg Dog
      W’s brand stradegy department.


This department lays golden eggs. The IP that hatch every time is a diamond in the rough.


7. Literary Department | Peacock Dog

     W’s Award Department
The work of W presents its most glorious moment,
showing their fruitful results like a peacock proudly displaying its feathers.


8. Wild Hound 007 | Turtle 

      W’s jointly produced bicycles
Go the the places that you want to go, but cannot go. Be the person that you want to be, but cannot be.
Let us ride with the wild hounds to the wildest future.


9. Wild Hound University | Star Gazing Dog

      a commerical company’s ideology class
The star that guides others. The whistleblower standing on the high ground.


10. Wild Hound Radio | Radio Dog

        W‘s autonomous radio station
Combining the image of a speaker and a wild hound’s mouth,
Wild Hound Radio goes on air every week.
The weekly show creates the best re-charging zone for your brain power.


11. Wild Hound Light Search | TV Dog

      W’s independant film department.
Wild Hound Light Search is a commercial company that makes movies.
The combination of a television and dog eyes represents motion pictures as a visual feast for our eyes.



Sketch



Client: W agency
Art Director:AU, Ruby Nian
Animation / 3D Model / Lighing :Ruby Nian
© Copyright 2025 RubyNian