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LEGO®Creative Experimentation Lab  |  Music Zone  

Providing creative brief and animation for the music stage of this event
The LEGO Creative Experimentation Lab in Shanghai invites visitors to explore their interests through play in various themed sections, including sports, nature, ocean, vehicles, music, and art. Families can enjoy limitless play and experimentation in both physical and digital realms, with augmented reality and virtual reality experiences embedded throughout the space. As part of the "Play Unstoppable" campaign, the event highlights the boundless potential of girls in play. 

At the Music Zone's interactive stage, families can form bands and put on music shows by stepping on floor buttons. We are thrilled to have been invited by the UCCA Shanghai art team to oversee the music stage segment, assisting in providing creative direction and executing animations, making the experience even more memorable.





Event Photos


Client : LEGO® 
Agency: UCCA
Creative Director: Ruby Nian
Project Manager: Ruby Nian
Design: Weiting Zhou,  Ruby Nian
Chracter Animation: 廖昶昱,  Yen Lin,  Ruby Nian
Background Animation: Neekoe
Comp/Edit:  Ruby Nian
Music:  黄锦景
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