ANT CREDIT PAY | Promotional Film
The creative ideas of this animation concentrated on the word “flower” in the brand name, which also means “to spend” in Mandarin Chinese. We characterized the flowers to reflect the different emotions people go through when shopping.
We then personified the flowers and named them “The Rational Flower” or “The Impulsive Flower”. Since we all have been in the conundrum of “wanting to spend money, but needing to save money”, we concluded our animation film with “The Smart Flower”. It represents the value of the brand: spending money on self-investment is not a waste. It thus elevates the core value of the brand.
Creative Director: Pasu
Illustration：AU
Storyboard：AU , Ruby Nian
Animation ：Ruby Nian
Music：紅豆